You are registered
Go to My Registration
Effective marketing, public relations and foundation support are vital to the success of any hospital. The Foundation Professionals for Iowa Hospitals and Iowa Society for Healthcare Marketing and Public Relations strive to serve hospital communications and foundation development professionals by sharing ideas and networking. This year’s spring conference highlights online research tools and communications strategies through presentations and breakout sessions. Program AgendaWednesday, May 1, IHA Conference Center, Des Moines, OR Recording Available for PurchaseCONFERENCE AGENDA8:30 a.m. Registration and Breakfast9 a.m. Welcome and Introductions Tara Slevin, FPIH President, Chief Philanthropy Officer, Methodist Jennie Edmundson, Council Bluffs; Cydney Shriver, Marketing Specialist, Myrtue Medical Center, Harlan9:30 a.m. Iowa Hospital Association Advocacy Update Erin Cubit, Senior Director of Advocacy, Iowa Hospital Association, Des Moines10 a.m. General Session - Maximizing Efficiency: Online Research Tools to Leverage Your Time Eric Heininger, CFRE, President, EDEN+ Fundraising Consulting, Des Moines11 a.m. Break11:15 a.m.FPIH Breakout – Building a Sustainable Future: Planned Giving for Iowa’s Hospitals Eric Heininger, CFRE, President, EDEN+ Fundraising Consulting, Des MoinesISHMPR Breakout – Taking Your Social Media Strategy to the Next Level Jeff Raasch, Head of Content, University of Iowa Health Care, Iowa City12:15 p.m. Lunch and Small Group Discussions About Hot Topics1:15 p.m.FPIH Breakout - The Role of the CEO and C-Suite in Philanthropy Randall Hallett, Ed.D., Juris Doctorate, MBA, BS, CFRE, CEO and Founder, Hallett Philanthropy, Omaha, NebraskaISHMPR Breakout – Generative AI in Marketing Chris Porter, Director, Artificial Intelligence Program, Associate Professor and Co-Chair (CS), Dept. of Mathematics and Computer Science, Drake University, Des Moines; Chris Snider, Associate Professor, Dept. of Journalism and Mass Communication, Drake University, Des Moines2:15 p.m. Break2:30 p.m. Communicating with your Community Corrie Oberdin, Founder, Oberdin Consulting, Bellevue3:30 p.m. Adjourn CONTINUING EDUCATIONFull participation in the Iowa Hospital Foundation Professionals/Healthcare Marketing and Public Relations Joint Spring Conference is applicable for 4.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification. View full conference details.Contact Autumn McGill with questions about this event.
Effective marketing, public relations and foundation support are vital to the success of any hospital. The Foundation Professionals for Iowa Hospitals and Iowa Society for Healthcare Marketing and Public Relations strive to serve hospital communications and foundation development professionals by sharing ideas and networking. This year’s spring conference highlights online research tools and communications strategies through presentations and breakout sessions.
Program AgendaWednesday, May 1, IHA Conference Center, Des Moines, OR Recording Available for Purchase
CONFERENCE AGENDA
8:30 a.m. Registration and Breakfast
9 a.m. Welcome and Introductions Tara Slevin, FPIH President, Chief Philanthropy Officer, Methodist Jennie Edmundson, Council Bluffs; Cydney Shriver, Marketing Specialist, Myrtue Medical Center, Harlan
9:30 a.m. Iowa Hospital Association Advocacy Update Erin Cubit, Senior Director of Advocacy, Iowa Hospital Association, Des Moines
10 a.m. General Session - Maximizing Efficiency: Online Research Tools to Leverage Your Time Eric Heininger, CFRE, President, EDEN+ Fundraising Consulting, Des Moines
11 a.m. Break
11:15 a.m.
FPIH Breakout – Building a Sustainable Future: Planned Giving for Iowa’s Hospitals Eric Heininger, CFRE, President, EDEN+ Fundraising Consulting, Des Moines
ISHMPR Breakout – Taking Your Social Media Strategy to the Next Level Jeff Raasch, Head of Content, University of Iowa Health Care, Iowa City
12:15 p.m. Lunch and Small Group Discussions About Hot Topics
1:15 p.m.
FPIH Breakout - The Role of the CEO and C-Suite in Philanthropy Randall Hallett, Ed.D., Juris Doctorate, MBA, BS, CFRE, CEO and Founder, Hallett Philanthropy, Omaha, Nebraska
ISHMPR Breakout – Generative AI in Marketing Chris Porter, Director, Artificial Intelligence Program, Associate Professor and Co-Chair (CS), Dept. of Mathematics and Computer Science, Drake University, Des Moines; Chris Snider, Associate Professor, Dept. of Journalism and Mass Communication, Drake University, Des Moines
2:15 p.m. Break
2:30 p.m. Communicating with your Community Corrie Oberdin, Founder, Oberdin Consulting, Bellevue
3:30 p.m. Adjourn
CONTINUING EDUCATION
Full participation in the Iowa Hospital Foundation Professionals/Healthcare Marketing and Public Relations Joint Spring Conference is applicable for 4.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
View full conference details.
Contact Autumn McGill with questions about this event.